Real-time online reservation of a meeting room is also a new concept for most customers. You need to build up trust and the better you guide them, the quicker the customer will actually prefer this booking channel. This will save you a whole lot of work.
Make it visible on your website
Include the price calendar widget on your website, and enable your customers to configure events on your website. Availabilities and prices will be displayed for a period of +/- 1 week around the desired event date.
Use eye-catching buttons on all your meeting pages to stimulate use of the MICE booking engine. Explain the Instant Book procedure on your website. If necessary, develop a small FAQ (Frequently Asked Questions) where you can demonstrate the benefits to customers who are used to book meeting rooms directly by answering typical questions:
- Can I cancel a meeting booked online?
- How can I provisionally book a room that is currently available?
- How can I book extra services such as a supporting program or a bus shuttle?
Keep in mind that these questions / answers must evolve as much as the software itself.
The MICE booking engine is a cutting-edge message in itself. It shows that your hotel is innovative and intent on providing a good service.
Using the quote generator
Probably the easiest way to convince the customer. Send offers with the offer generator. Then call the customer and explain how to complete or customise the reservation.
Follow our marketing handbook
As a globally operating online company, we at Expedia know from our own experience how important it is to market our services in the best possible way. The competition is great and, as we all know, it does not sleep. For this reason, we have put together a compact manual for you, from which you can obtain valuable tips on the marketing of your MICE booking machine. Simply click here or on the corresponding link below and download our marketing handbook.
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